Neyde Joanna Senna da Silva, born in São Paulo, Brazil, is the mother of the late Formula 1 champion Ayrton Senna. Married to Milton Guirado Theodoro da Silva, she is also the mother of Viviane and Leonardo Senna. Neyde has been actively involved in preserving Ayrton's legacy, particularly through her work with the Ayrton Senna Institute, which focuses on educational initiatives in Brazil. She oversees projects related to the Ayrton Senna Memorial, managing the curation and licensing of images and memorabilia associated with her son. Neyde's dedication ensures that Ayrton's contributions continue to inspire future generations.

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